Packaging your expertise is an art form. To succeed in the auction economy, you must move beyond selling "hours" and start selling "outcomes" that are clearly defined, highly valuable, and easily understood.
Step 1: The Specificity Filter
A high-value offer is not "Consulting." It is "A 30-minute strategic review of your Series A pitch deck." Specificity reduces friction for the buyer and allows for precise price discovery during the bidding process.
Step 2: The "Asymmetric Value" Hook
Why should someone bid €500 for 15 minutes of your time? Because your 15 minutes can save them €50,000 or months of wasted effort. Your offer must articulate the asymmetric return on investment. If the value you provide is linear, an auction won't work. If it's exponential, an auction is inevitable.
"Don't sell the hammer; sell the house that the hammer builds in half the time."